Former President Donald Trump recently launched his line of tennis shoes on Saturday.
“I’ve wanted to do this for a long time,” Trump said when he announced the launch of a sneaker line at Sneaker Con in Philadelphia.
“I have some incredible people that work with me on things and they came up with this … and I think it’s gonna be a big success,” he added.
It is noted that in his remarks at the sneaker launch, Trump indicated the line could be an effort to reach out to younger supporters, saying, “We’re going to turn this country around fast. We’re going to turn it around. And we’re going to remember the young people, and we’re going to remember Sneaker Con.”
He met a mostly enthusiastic crowd, though some occasional boos came in through the cheers. The line, called Trump Sneakers, is available for preorder online. It features three different pairs of tennis shoes: a pair of high-tops, a pair of red laceless athletic shoes and a pair of white laceless athletic shoes.
The high-tops, which are gold and emblazoned with a “T” on the outside of each shoe, are called the “Never Surrender High Top Sneaker” and are priced at $399 online. The athletic shoes, which feature a “T” and the number 45 on the sides are priced at $199.
The purchase of a pair of sneakers comes with extra laces and a Trump “superhero charm.” The website selling the sneakers also features a “Victory47” perfume and cologne for sale at $99 each.
The sales of sneakers, perfume, and cologne do not have any connection to Trump’s presidential campaign or the Trump Organization. CIC Ventures LLC is authorized to use the former president’s name, image, and likeness to sell the sneakers.
President Joe Biden’s re-election campaign mocked the sneaker launch, with communications director Michael Tyler saying, “Donald Trump showing up to hawk bootleg Off-Whites is the closest he’ll get to any Air Force Ones ever again for the rest of his life.”
The announcement comes less than 24 hours after Trump incurred a more than $350 million penalty for engaging in repeated financial fraud through his family corporation. Trump has said he intends to appeal the order.
