Dwayne “The Rock” Johnson’s appointment to the Board of Directors of TKO Holdings Group has significant implications for the professional wrestling industry. His contract with WWE, as outlined by Brandon Thurston based on WWE’s annual report, reveals several unique provisions that highlight Johnson’s status as both a wrestling icon and a Hollywood superstar. Here’s a breakdown of key elements in Johnson’s talent contract with WWE:
Third-Party Services: Johnson’s contract allows him to hire third-party service providers, subject to WWE’s approval, for developing concepts, scripts, and storylines. WWE reimburses 7 Bucks, Johnson’s production company, for these costs, indicating his creative autonomy and ability to collaborate with his own team.
Compensation Structure: Johnson is entitled to receive a total of $30 million in TKO equity, distributed over time, suggesting a long-term partnership between him and WWE. The full details of his compensation are confidential, including whether the entire package is guaranteed in case of contract termination. This is a departure from typical WWE contracts, which usually offer a minimum guarantee with the possibility of termination on short notice.
Use of Intellectual Property: The contract imposes specific restrictions on WWE’s use of Johnson’s name, likeness, and intellectual property. Certain uses, such as pop-up ads, political advertisements, alcohol, tobacco, marijuana, pornography, and medical products, are prohibited unless Johnson provides explicit written consent. This underscores the importance of protecting Johnson’s brand and maintaining his image.
Additionally, Johnson’s involvement with TKO Holdings Group has financial benefits. He earned nearly $10 million in TKO stock after WrestleMania 40, and there are speculations about him competing in another match in 2024 before WrestleMania 41, although his opponent remains uncertain.
Dwayne Johnson's WWE talent contract was published as an exhibit to WWE's annual report filed back in February.
Parts of it are redacted and the contract has several schedules that are omitted because that information is the type that TKO "treats as private or confidential".…
— Brandon Thurston (@BrandonThurston) April 23, 2024
