Finn Balor’s entrance at WrestleMania 34 might not have been the return of the Demon that many people had hoped for. However, his entrance caught the attention of the WWE Universe in a completely different way.
On April 8, the Intercontinental Championship Match opened WrestleMania, with Finn Balor surrounded by dozens of Balor Club members, wearing shirts with rainbow-striped BC logos, which Balor had promoted the week before. Balor’s “all-inclusive” message reached throughout the WWE Universe.
In an interview with Sports Illustrated, Balor talked about that night and how long he fought to make that entrance a reality.
A lot of people maybe thought going into WrestleMania, ‘Well, if Finn’s not gonna be the Demon, it’s gonna suck.’ I think what we did at WrestleMania is a lot more important than any Demon could have.
I feel like, not that they were excluded, but sometimes they felt like they weren’t included. That’s something I felt a responsibility for, to use the platform that I have for good and to help maybe a small amount of people for the right reasons.
Balor went on to say that he had been working on the idea for a few months before Stephanie McMahon caught wind of his plan, backing it immediately.
It’s crazy because it was kind of a couple months of me talking, then as soon as the right people heard it, it was almost instantaneously, ‘We gotta have this shirt out next week and we gotta talk to GLAAD ASAP and we’re gonna roll with it.
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