Full Details on Pepsi Joining 7-Eleven to Sponsor WWE’s SummerSlam Pay-Per-View

– WWE issued the following press release today:



7-Eleven and Pepsi Max Sizzle at WWE®’s SummerSlam®

World Wrestling Entertainment® announced today its partnership with two national, blue-chip brands, 7-Eleven and Pepsi Max, as sponsors of the 2009 SummerSlam® pay-per-view on Sunday, August 23, at the Staples Center in Los Angeles. As presenting partner of SummerSlam, 7-Eleven will conduct a nationwide storefront branding campaign in August promoting SummerSlam and featuring WWE® Superstars John Cena®, Triple H®, Edge®, Undertaker® and WWE Diva Kelly Kelly™ on five collectible Super Big Gulp beverage cups.

Kicking off at midnight on July 31 and running throughout August, more than 5,400 7-Eleven locations nationwide will feature WWE and SummerSlam-branded products such as the “SuperSlam Sub” and the “3-Count Meal Deal,” store-front and window signs, various food and beverage dispensers, and point-of-sale displays. A WWE-produced television ad featuring WWE Diva Kelly Kelly will debut on Monday Night Raw® and also air on various sports programs. 7-Eleven also will run corresponding digital and print media campaigns on WWE’s website, WWE.com, which generates more than 14 million monthly unique visitors worldwide and in WWE Magazine, read by more than 4.6 million readers each month.

As a participating partner, Pepsi Max will also play an integral role in this year’s SummerSlam activities. On August 22-23, the Pepsi Max FANtasy tour truck will stop at SummerSlam Axxess, WWE’s fan festival in the Nokia Plaza at LA Live, and visitors will be treated to free samples of Pepsi Max. In addition, Pepsi Max will promote an online sweepstakes, hosted on WWE.com, where fans can register to win a trip to WrestleMania® XXVI in Glendale, Arizona.

“WWE’s new partnership with both 7-Eleven and Pepsi Max demonstrates the power of the WWE brand as an exciting entertainment property that offers ‘one-stop shopping’ access to fully integrated campaigns that efficiently reach our millions of fans,” said Brian Kalinowski, Executive Vice President, Digital Media, WWE. “WWE is looking forward to celebrating our second largest pay-per-view of the year, SummerSlam, with 7-Eleven and Pepsi Max.”

SummerSlam will be seen in more than 100 countries and 12 languages.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company’s brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.

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