According to People, Jamie Foxx, the multi-talented actor, is making a grand return to his roots as a musician and entertainer, reminiscent of his iconic role as Ray Charles. At the age of 55, Foxx is taking center stage in a brand-new campaign for BetMGM, the sports-betting app that has been making waves in the industry. In this exclusive first look at the ad, Foxx exudes charisma and style as he dons a sleek black suit and takes a seat at the piano inside the NoMad Library within the Park MGM Las Vegas.
The timing of this campaign couldn’t be more perfect, as it gears up for the kickoff of the 2023 NFL season. The ad begins with Foxx setting the stage, declaring with enthusiasm, “Oh, it’s about to be a party in here.” His infectious energy immediately captures the audience’s attention.
Foxx continues to tout the virtues of BetMGM, emphasizing that it’s the one-stop destination for all things sports betting, and it’s live. As he speaks, the serene atmosphere of the piano bar is disrupted by a flurry of athletic activity unfolding around him, creating a dynamic contrast between the world of sports and the world of music.
“Oh, it’s about to be a party in here.”
“BetMGM’s got all the sports betting in one place — and it’s live, baby!
The actor goes on to demonstrate how the app works, assuring viewers that with BetMGM, he has the best seat in the house. His genuine enthusiasm for the platform shines through as he guides viewers through the app’s features and capabilities.
Behind the scenes, Jamie Foxx proved to be a delight to work with, according to Geno Burmester, the creative director at 72andSunny, the agency responsible for the campaign. Filmed in July, the commercial saw Foxx bringing his charismatic energy to every take. He shared laughter and jokes with the crew, and, notably, his piano performance in the ad was entirely his own, showcasing his musical talents.
Jamie brought his charismatic energy to every take during our jam-packed shoot schedule,” Burmester says. “From minute one on set, he was laughing and cracking jokes with the crew — not to mention that was actually him on the piano, tickling the ivories.”
Burmester commended Foxx’s ability to breathe life into the script, noting that he brought a remarkable range to the words on the page. Foxx’s delivery was attention-grabbing, and his humor added the perfect touch to elevate the creative aspects of the campaign.
Beyond the camera, Foxx continued to impress with his storytelling abilities and spot-on impressions that left the crew in awe. His presence on set brought an infectious energy that was truly unique to him.
Matt Prevost, the app’s chief revenue officer, emphasized the significance of having Jamie Foxx as the face of BetMGM. Given the app’s position at the intersection of sports and entertainment, Foxx’s involvement serves as a perfect fit to showcase how BetMGM is revolutionizing the sports-betting experience with its exciting style.
