WWE Hall of Famer ‘Stone Cold’ Steve Austin has advice for current members of the WWE roster.
Austin’s advice is about the importance of making a connection with the audience through emotion. Austin believes the WWE stars have to make people care for them.
“Emotion sells tickets and draws ratings,” Austin told SI. “If you don’t care, then why watch? If you care, you’re invested in those characters. So slow it down a little bit.”
Austin also believes that the investment from fans comes from characters, emotions, and depth rather than just in-ring skill. The bar for wrestling ability has risen now and everyone’s great in the ring, so if someone wants to differentiate themselves from the crowd then they need to find ways to keep the fans invested.
“You can move as fast as you want in the ring, but to me, the business is built on characters, emotions, and depth. When you have great action on top of it, that’s even better. Right now, those guys and gals are operating at such a high speed and high level of athleticism. It can’t get any higher than it is right now, so they need to keep finding ways to make people care about them. That will elevate the business and make it resonate with the audience.”
Do you agree with Austin’s advice?
