On Monday, former President Donald Trump’s 2024 campaign sent out a provocative fundraising email with the subject line, “Biden is dropping out!” The email claimed:
ALERT FROM TRUMP
Joe Biden is dropping out of the race!
You know it. I know it. Everybody knows it. It can happen at any moment!
With that Sleepy son of a gun completely gone and out of here, ARE YOU STILL VOTING FOR TRUMP? >
The email included a mock poll asking recipients if they would still support Trump, leading them to a donation page.
This follows a recent video obtained by the Daily Beast, where Trump falsely asserted that President Biden had already quit the race, stating, “He just quit, you know – he’s quitting the race. I got him out of the – and that means we have Kamala.”
Trump’s campaign is known for its dramatic and varied email strategies. Prior to the “dropping out” email, another message with the subject line “Black eye?” read:
“MY RIGGED CONVICTION IS A BLACK EYE ON AMERICA!
But even on the darkest day in American history you NEVER left my side.
So now that my sentencing has been DELAYED, I’m giving you a LIMITED EDITION Trump Black Card!”
In a June article for NBC News titled “From hugs to guillotines, Trump’s fundraising emails are a roller coaster,” Amanda Terkel described the strikingly diverse nature of Trump’s campaign emails. She noted the dramatic shifts in tone, with subject lines ranging from “I love you” to “1 month until all hell breaks loose,” showcasing the campaign’s efforts to capture attention and drive donations.
