The Big Dog sits atop the Raw roster as the WWE Universal Champion. After a long and exhausting road to redemption, Reigns finally defeated Brock Lesnar at SummerSlam. Now, it looks like Reigns is #1 in another category as well.
The Wrestling Observer Newsletter reported this week that Roman Reigns has become the WWE’s biggest merchandise seller. On Wrestling Observer Radio, Dave Meltzer said that the company “learned from John [Cena] that people booing you on TV doesn’t mean crap as long as you’re gonna buy tickets.”
It’s worth being noted that, though Reigns has become the company’s top merch seller, he’s done it in a time where John Cena is absent from WWE TV, so it’s possible he may fall off whenever the 16-time champion decides to make his return.