Stephanie McMahon named the second-most influential CMO by Forbes

Forbes ranked Stephanie McMahon at #2 position on the list of The World’s Most Influential CMOs. She is the Chief Branding Officer of WWE.

 


 

Forbes brought out the list for 2020 on October 1. Phil Schiller, the Senior VP of Worldwide Marketing, Apple, topped the list.

“Uniquely understanding both consumers and customers, driving corporate growth agendas and representing and making clear what companies stand for are core to CMOs’ influence.”

“That’s what the Forbes World’s Most Influential CMOs list assesses each year. Using data from news reports, websites and social networks to measure influence, and working with research partners Sprinklr and LinkedIn, we present the list for 2020.”

Stephanie McMahon ranked #2

This year’s publication is the 8th edition of the report, where 427 global CMOs (Chief Marketing Officers) were considered. The assessment period was from February 15 to June 30, 2020.

Forbes acknowledged the work Stephanie McMahon has done in WWE for championing women’s empowerment and fighting against racial injustice. Forbes also hailed her for ensuring safe events for the fans and the talents throughout the pandemic.

“McMahon is an outspoken and highly visible executive at WWE, a company in an industry often mired in controversy. The daughter of WWE CEO Vince McMahon, she is a former WWE Superstar herself, and she’s a big proponent of WWE Superstars growing their own brands via social media. She has also championed women’s equality in the WWE.”

“This year she spoke out about making the events that went on during the pandemic safe for fans and Superstars. In June she also reportedly shared what she and the company are doing to eliminate racial inequality on The Female Quotient—and partnered with FQ founder Shelley Zalis to create a discussion series called “Women in the Business of Sports.”

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