WWE recently sent out a notice to the Superstars, banning them from engaging with third party platforms on Twitch, YouTube, Cameo etc. Chairman Vince McMahon addressed the talents in a letter, giving them an ultimatum to terminate all such activities within 30 days. WWE released a statement on the matter later on.
The decree was met with discontent from both current and former roster members. In fact, Vince’s own daughter, Stephanie McMahon seemed to disagree with the new rule. She said in an interview that Superstars should create their own brands both in and outside of the ring.
WWE clarifies the new rule on RAW
It was reported by Dave Meltzer of Wrestling Observer that WWE has relaxed some of the rules regarding third party marketing activities at RAW tonight. It was clarified by the company that Superstars can maintain their YouTube and Twitch accounts. But they have to use their real names instead of the ring name they use on WWE.
The talents will also have to keep the company informed about the accounts run under their actual names.
Earlier, the rumor went around that WWE Superstar Lana was the linchpin that caused the ban. Her endorsement of Bang Energy Drinks on her social media accounts is what “broke the camel’s back”, Dave Meltzer wrote on the site’s message board, which went viral. However, Lana denied the claim in a tweet.
I am not the straw that broke the camel’s back. You know who you are and that is false ……. but thank you for writing about me…. all of you. I am your escape goat
— CJ “Lana” Perry (@LanaWWE) September 5, 2020
No official statement about the flexibility of the new rule has been released by WWE yet.