WWE Universal Champion Roman Reigns recently appeared on Corey Graves’ After The Bell podcast. The Big Dog discussed a number of topics on the show, including the importance of social media to WWE executives.
“It’s consistency man. I mean, there’s a lot of different things that create the algorithm,” Reigns noted. “There’s like different pillars, but really, it’s you gotta hold onto the ball man. When they tell you that that analogy of ‘don’t drop the ball’, you got to take it and really run with the ball, and it’s got a show in every way. It’s got to show, obviously, through the performance. It’s got to show backstage with how you handle it, how you handle working your way up, how you treat people and then, I think huge one, it’s a popularity contest.”
“So the numbers have to back it up. The numbers have to be behind you. You have to be able to draw that attention. You got to be a ‘like machine’. They got to be hitting that button on the internet. There’s a lot of things, especially nowadays, where the top executives, they’re all looking at these spreadsheets of this this and that, social media likes and how much attention this is getting, how many views [and] all of this stuff.”
“But at the same, when it’s about the numbers? There’s got to be that substance behind it when it’s you on camera, when it’s all on you, when we put all our resources and we spend all that money for those seconds of time to broadcast you whether it’s FOX or USA, it has to be there. That ‘it’ has to be there, and it can’t just be the one night.”
credit to WrestlingINC for the transcription
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