AEW on-air personality and former WWE agent Arn Anderson recently discussed WWE’s use of shorter televised matches on the ARN podcast. The Enforcer admits that he is not a fan of putting talent out on TV for as short a time as six minutes; but this is apparently the ‘optimum’ time for modern audiences.
“Whoever did their research, and I put that in parentheses. Whoever took their polls and did all that behind the scenes stuff that they need 100 people working for the company to come up with? They figured out a six minute time span. That’s about all the audience’s good for, then they’re ready to switch channels.”
Anderson would then mention how the six minute time span wasn’t just the match itself.
“Well, that that six minute thing? Well that looks good, until you take entrances out of that six minutes. And then you take exit time, aftermath, posing in the ring…that’s another minute. So if I did my math right that six minutes now became what? Three minutes, right? We’re back to that time, that three minute deal.”
“And the thing about it is, when you give every match six minutes because that’s the brilliant thing that you came up through all your research? When you have every match go six minutes? Then it starts to look pretty uniform, and it’s a bunch of matches that don’t have enough time, except ding ding ding hurry hurry hurry. Then run through a couple spots and get your finish. There’s no story there.”
Credit to SEScoops for the transcription
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